Jeju organises Online Workshop on
Tourism in Asia and the Pacific: The Road to Recovery and Beyond
30 June – 9 July 2021 – Centre International de Formation des Autorites et Leaders Jeju (CIFAL Jeju) organised an
Online Workshop on “Restarting Tourism in Asia and the Pacific: The Road to
Recovery and Beyond”. The workshop invited 41 participants from 11 countries,
including Bangladeshi, Cambodia, India, Indonesia, Malaysia, Nepal, Pakistan,
Philippines, Singapore, Sri Lanka, Vietnam. The workshop was held in supports of
Expedia Group, Jeju Tourism Organization, Jeju Travel Association, and Infogram
The Pre-session, joined by Ms Julie Tumasz, Director of National Communication and Marketing of BUILD(NGO), provided training to develop Reviving Tourism Strategies using Infogram, an infographic design tool for data visualisation and effective communication. In the last session, participants used the means to establish their national tourism recovery campaign and marketing strategies.
The first session featured
three speakers, including Ms Eunji Tae, the Asia -Pacific of the Regional
Department, UNWTO, Mr Paul Pruangkarn, Director of Communications and External
Affairs of PATA, and Mr Choo Pin Ang, Managing Director in Asia, Expedia Group.
The three speakers shared the tourism economy outlook and the challenges and
opportunities to rebuild the tourism sector. The professionals also introduced
new business models and destination marketing strategies, exploring new niches
and markets to move to more sustainable and resilient tourism development
the last session, participants presented their outcomes of Infographic on reviving
tourism strategies and campaigns in their country and region and the top 3 high
performers were selected. Most of the sessions were conducted through active
interactions among participants and speakers.
UNITAR CIFAL Jeju produced and screened a short documentary video on Tourism Innovation
for COVID19 Recovery that showcased the good cases of Jeju Province, such as
the digital tracking platform developed by Jeju Tourism Organization, IT
start-up for electronic vehicles, and local tourism business model.