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2017 December 5-8 MICE Tourism for Sustainable Regional Development in the Asia-Pacific Region 기사를 twitter로 보내기 기사를 facebook으로 보내기 2017.09.26





"MICE Tourism for Sustainable Regional Development in the Asia-Pacific Region" 

Jeju, Republic of Korea, 5-8 December 2017 (Tues - Fri)

** This workshop is only open to the ASEAN Member States. **

Background 

Tourism is one of the fastest growing economic sectors in the world, experiencing tremendous growth over the decades. The number of international tourist arrivals has steadily increased reaching 1,186 million, occupying 10% of global GDP andcreating one in every 11 jobs worldwide in 2015. Particularly, the Asia and the Pacific region showed the strongest growth in tourism population, welcoming 279 million international tourists in 2015. The region’s major destinations are expected to continue its firm growth by 5% on average and the increasing trend applies to sub-regions including South-East Asia[1]. 

 

In the tourism industry, Meetings, Incentives, Conferences and Exhibitions (MICE) market has emerged as a highly profitable segment worldwide. It is one of the key drivers of tourism destination development and foreign investment. According to a recent research by Global Business Travel Association, global spending on business travel is set to reach USD 1.6 trillion by 2020[2], which gives us massive potential for economic growth. In fact, the MICE market in Asia has increased by 133% over the last 6 years. Considering the global market rate of 19.9%, the figure for Asia implies possible economic expansion in this region.[3] Besides these economic benefits, the Meetings industry also provides opportunities for knowledge sharing and networking, which will lead to intellectual development and regional cooperation.[4]

 

In this sense, this workshop aims to provide the concept of MICE tourism with some of the best practices in Asia-Pacific. It also addresses other dimensions of tourism development such as environmental and social impacts of MICE tourism with the framework of the UN Sustainable Development Goals(SDGs). Group discussions will be arranged to encourage participants to exchange their experiences and best practices regarding MICE toursim. Ultimately, the workshopwill help local actors effectively develop relevant policies on MICE tourism and create their own networks for MICE tourism development in this region.



Event Objectives 

The capacity-building workshop will:

·      Provide an opportunity for local governments and cities in the Asia-Pacific region to exchange their MICE tourism policies and best practices throughout city-to-city cooperation.

·      Promote a learning atmosphere among cities and establish a strong network that can be utilized after the workshop.

·      Offer a venue of knowledge transfer and discussion and motivate participants to implement sustainable tourism policies in their cities.



Learning objectives 

At the end of the workshop, the participants will be able to:

·      Understand the global tourism trends in the context of 2030 Sustainable Development Agenda.

·      Have a basic understanding of MICE tourism and deepen the ideas of sustainable practices for MICE tourism development.

·      Utilize the lessons learned from the cases of MICE tourism in the Asia-Pacific region and other regions for their action plans.

·      Describe a methodology and a checklist needed for MICE tourism policy development considering both challenges and advantages of their region.

·      Coordinate partnerships to effectively promote the benefits of sustainable tourism policies with private sectors and civil society.


Content and Structure 

The training will include the following:

·      [Session 1] The Global Trends of Tourism and MICE Industry 

·      [Session 2] Understading of MICE Tourism Management

·      [Session 3] Developing Responsible Tour Programmes: Engaging Travel Agencies in MICE Tourism

·      [Session 4] Adopting Sustainability in Convention and Hotel Management

·      [Session 5] Marketing for MICE Destinations: Chanllenges and Opportunities

·      [Session 6] Tourism Investment and Finance

·      [Session 7] Waste Mangement for Sustainable MICE Tourism

·      [Session 8] Monitoring and Evaluating the Outcomes of Tourism: GSTC Criteria

·      [Session 9] Translating Sustainable Tourism Policies into Actionable Mangement

·      [Session 10] MICE Tourism Best Practice Models: Case Studies

·      [Session 11] UNITAR “CityShare” Methodology

** Sessions are on process and flexible to changes ** 


Methodology 

The training will be comprised of:

·      Lectures by experts

·      Simulation of policy implementation

·      Self-assessment exercise

·      Group work and discussion

·      Action plan presentation

·      Study visits  to tourism project sites



Target Audience 

** ONLY OPEN TO 10 ASEAN MEMBER STATES. **

               · Central/local authorities and Representatives from NGOs, regional and community-based organizations, academic and training institutions and other local actors, 

                  who are working in the field of sustainable tourism in the ASEAN countries.

                 · Participants are expected to have a sufficient command of both written and spoken English.



Event Details 

·      Event type: workshop (training program)

·      Date: December 5 – 8,  2017     

·      Venue: Jeju International Training Center, Jeju-do, Republic of Korea

·      Organizers: UNITAR CIFAL Jeju/JITC, UNITAR, ASEAN-Korea Centre, Jeju Special Self-Governing Province, United Cities and Local Governments Asia-Pacific (UCLG ASPAC)

·      Collaboration: Jeju Tourism Organization

·      Certificate: UNITAR, UNITAR CIFAL Jeju/JITC and ASEAN-Korea Centre will jointly issue a certificate upon the completion of the training.



Requirement 

Applicants are required to:


·      Be nationals of the ASEAN Member States

·      Summit necessary documents on time, i.e., application forms etc.

·      Complete and submit pre-training assignment, i.e., case study description etc.

·      Actively participate in the training program.

·      Be fluent in written and spoken English.


How to apply 

Send the following documents to cifaljeju.tdev@gmail.com by October 22, 2017 (Sun) ->  Extended to November 8, 2017 (Weds)

1. Application form 
2. Case study description 
3. Letter of nomination 
4. Letter of commitment
5. Acknowledgement, waiver and release of liability
6. Consent to collection, usage, and disclosure of personal information
7. Curriculum vitae (CV) ※ Your own form 

※Document 1,2,3,4,5,6 can be downloaded from http://www.cifaljeju.org/ 


Note 

            ·   Late application will not be accepted. 
            ·   Applicants are subject to the selection process by UNITAR CIFAL Jeju/JITC and ASEAN-KOREA CENTRE.
            ·   Selected participants will be informed individually. 


Assistance with travel cost 

           ·   UNITAR CIFAL Jeju/JITC provides a LIMITED financial assistance with the airfare to Jeju-do, ROK. 
           ·   Expenses in Korea (transportation, accommodation and meals during the workshop) will be covered by CIFAL Jeju/JITC. 
           ·   All other expenses are the responsibility of the participants. 
           ·   Expenses will be reimbursed in cash during evaluation of the workshop on December 7.



CIFAL Jeju's air fare assistance limit 

Point of Departure

Airfare Assistant Limit

Brunei, Indonesia, Malaysia, the Philippines, Singapore, Thailand,  Vietnam

US$ 450

Cambodia, Lao PDR and Myanmar

US$ 650

** The table represents the maximum amount of financial assistant for a round-trip international air travel.





[1] UNWTO. UNWTO Tourism Highlight, 2016 Edition. [Online] Available at http://www.e-unwto.org/doi/pdf/10.18111/9789284418145 [Accessed 1st August, 2017]

[2] Global Business Travel Association BTI Oulook Annual Global Report & Foreast: Perspects for Global Business Travel 2016-2020. [Online] https://hub.gbta.org/groups/reviews/item/20/11/2368 [Accessed 1st August, 2017]

[3] Seoul Metropolitan Government. [Online] http://english.seoul.go.kr/policy-information/culture-tourism/tourism/2-mice-industry/ [Accessed 1st August, 2017]

[4] UNWTO. Global Report on the Meetings Industry. 2014. [Online] http://www.imexexhibitions.com/media/350548/UNWTO_meetingsindustry_am_report%20(2).pdf [Accessed 1st August, 2017]




   



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